In this video from The Future of Web Apps London (FOWA), Kevin Rose, founder of Digg, WeFollow and Revision3, shares 9 things he did to increase his users to 1,000,000 and beyond.

Here’s a quick bullet-point summary. You can watch the video, view the presentation slides or download the audio.

Editor’s Note: We’re bringing The Future of Web Apps to Miami on Feb 22-24th 2010. Speakers include: Alex Payne (Twitter), Aaron Patzer (Mint.com), John Resig (jQuery), Steve Huffman (Reddit) and more. Mega Early Bird tickets go on sale on Wednesday and they’ll sell out immediately (only 20 tickets at $200, which is 56% off).

#1. Ego

1. Ask yourself: Does this feature increase the users self-worth or stoke the ego?
2. If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?

#2. Simplicity

1. Stop over building features
2. Pick 2-3 things to focus on
3. Ask yourself: Is there anything I can take out of this feature?

#3. Build & Release

1. Stop thinking you understand your users
2. Learn from what they’re actually doing on your site, not what you think they’ll do
3. Decide on what you’re going to build… and build it (avoid analysis paralysis)
4. Build, release, iterate, and repeat

#4. Hack The Press

1. Invite only system (Pownce, Digg v3)
2. Talk to the junior bloggers
3. Attend parties for events you can’t afford – network w/influencers, bring a demo

#5. Connect with your community

1. Start a podcast (it’s OK if not everyone listens)
2. Throw a launch party, then yearly/quarterly  events – invite the press/influencers personally – don’t tell the bar
3. Engage w/the community, be an active participant your own ecosystem

#6. Advisors

1. What technical problems are you going to have?
2. Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
3. Stock compensation, typically not a board seat, solid advisors help during fund raising

#7. Leverage your userbase to spread the word

#8. Does your product provide value for 3rd party sites?

#9. Analyze your traffic

1. Install Google analytics
2. Entrance sources (search?)
3. Paths through site
4. Top exit pages

Taking your Site from One to One Million Users by Kevin Rose from Carsonified on Vimeo.

这是digg创始人（也是WeFollow and Revision3,pownce的创始人）Kevin Rose在The Future of Web Apps London (FOWA)的演说，Kevin Rose和大家分享了一个网站怎么从0个用户迅速发展到100万用户的9个方法。我大致把一些要点翻译出来，和大家分享下。大道至简，做起来难。E文好的同学点击这里看视频和PPT：watch the video, view the presentation slides or download the audio.

#1. 自尊Ego

1. 问自己：我的这些功能特征提高了用户的自我价值感或者是自尊了吗？

2. 如果一个用户对网站做了贡献（发表帖子，简单的顶一下或者打分等），他们有没有那种被奖赏的心情呢？用户能得到什么可见的奖赏吗？

3. twitter的followers的数量，给用户的奖赏是数字越大心理满足越大；还有digg的digg数量等，都给用户一个很直观的奖赏信息；

#2. 简洁Simplicity

1. 停止去创建更多的功能；

2. 专注在一两个特色功能；

3 问问自己：还有哪些功能特征还能够去掉？

#3. 开发和发布Build & Release

1. 不要去想你了解你的用户；

2. 从用户在你网站上实际做的事情中去了解，而不是你认为哪些事情用户会做；

3. 决定一些你要做的事情，然后去做。

4. 开发，发布，迭代和反复

#4. 向媒体发出声音Hack The Press

1. Invite only system (Pownce, Digg v3)
2. 只通过系统邀请（pownce digg v3）

3和一些资历较浅的blogger交流

4 参加一些交流活动，利用社交关系宣传，出席活动的时候带上网站的demo；

#5.和自己的社区交流 Connect with your community

1. 启动一个播客；

2.举行一个发布会，然后年度/季度活动-邀请新闻/有影响力的个人-不要告诉栏

3. 参与社区，活跃在自己的生态体系中；

#6. 咨询顾问Advisors

1. 遇到什么技术难题？

2.顾问可以在各领域发挥作用（市场营销/招聘/业务开发）

1. Stock compensation, typically not a board seat, solid advisors help during fund raising
2. 股票报酬，通常不是一个董事会席位，坚实的顾问有助于筹款；

#7. 利用你的用户群，口碑相传Leverage your userbase to spread the word

#8. 你的产品对于第三方网站是否有价值？Does your product provide value for 3rd party sites?

#9. 分析你的流量Analyze your traffic

1. 安装google analytics

2.分析流量来源（搜索？）

3.用户在网站上的访问轨迹

4.分析那些退出率高的页面